Marketing & Public Relations Assistant

Responsibilities

• Identify and cultivate promotional opportunities for Broadway in Norfolk performances, regional runs, and concert tours.
• Drive community outreach by securing promotional footprints at select high-profile external events. Manage all on-site operations, including setup and event execution.
• Coordinate with promoters, marketing, and the box office to execute flash sales and holiday deals.
• Gather conversion metrics, track expenses, and solicit backup invoices for marketing settlements.
• Assist the marketing team with building, proofing, and scheduling high-volume email blasts and SMS text notifications via Hive.
• Assist the marketing team with updating and maintaining website content to ensure accuracy and timeliness.
• Attend monthly external marketing and PR meetings.
• Organize and maintain production asset libraries (photos, b-roll, logos, copy points) for scheduled performances.
• Maintain digital and static signage schedules for concourse screens and marquees and coordinate the production and installation of tour posters across multiple venues.
• Review and vet incoming editorial and broadcast press requests.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Two to three years of professional marketing and/or PR experience in a demanding, fast-paced setting, preferably in performing arts, entertainment, or a related field.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Strong knowledge of social media platforms and digital marketing best practices.
• Highly skilled in creating content for social media platforms, including TikTok. Basic video editing skills for short-form content preferred. Candidate must provide examples.
• Experience with email marketing tools and website content management systems (like carbonhouse) preferred.
• Exceptional written and verbal communication skills with a strong eye for detail. Candidate must provide writing samples.
• Ability to travel the Hampton Roads area for event-related deliveries and marketing events.
• Ability to work a hybrid schedule, with the flexibility to work evenings, weekends, and holidays for on-site event support as required by the performance schedule.
• Excellent interpersonal skills. Excels at building and maintaining relationships.

Preferred

• Proficiency in Adobe Creative Suite and Canva is preferred.

Benefits

• Valid Driver's License
• Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.
• Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.
• Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.