Marketing Proposal Specialist

Buffalo, NY (Hybrid)

$50K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Coordinate pursuit campaigns and win strategies by pairing RFP opportunities with the right audiences, guiding proposal planning with technical teams, and packaging segment expertise into compelling marketing materials.

  • Win-Driven Packaging: Align qualifications, proposals, and collateral with the established pursuit strategy.
  • Cross-Functional Coordination: Gather inputs from sub consultants and team members to finalize presentations and materials.
  • Strategic Content Partnerships: Work with Content Strategists and Brand to showcase segment capabilities through case studies, visuals, and standard collateral.

Job Description

Responsibilities
  • In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
  • Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
  • Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight
  • Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
  • Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary
  • Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
  • Researches target opportunities as directed, sharing relevant information with other teams as required
  • Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to “package” segment expertise.
  • Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment’s audiences.
  • Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment’s target audiences.
Requirements
  • Bachelor's degree in Marketing, Communications, Graphic Design or similar
  • 3+ years of experience in A/E/C marketing or business development
  • Proficiency in Adobe InDesign, Office, and CRM systems (Deltek Vantagepoint preferred)
  • Travel as required to build positive working relationships with stakeholders
  • Excellent time management, project management, and presentation skills
Preferred
  • Including a portfolio of graphic design and layout experience is a plus.
Benefits
  • Flexible Work Schedule
  • Health/Dental Insurance
  • 401k Plan with Employer Match
  • Paid Parental Leave
  • Short & Long Term Disability
  • Profit Sharing
  • Paid Time Off
  • Leadership Development Program
  • Fitness Reimbursement
  • Tuition Reimbursement
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LaBella Associates

At LaBella Associates, our job is to create – structures, plans, ideas, results. As a nationally recognized Design Professional Corporation, that’s a given, right? But here’s what really drives us: creating partnership between our team and our clients. So much so that we become one team, unified in the unrelenting pursuit of exceptional on each and every project. Reliability. Accountability. Collaboration. Respect. Not skills we went to school for, but innate in LaBella team members. The pursuit of partnership is embedded in our culture—has been since our inception in 1978. And it affects client outcomes in profound ways. It means we’re built to expertly execute projects from start to finish. That we have the talent and resources to take on any challenge. That projects are completed on time, on budget, and beyond expectations. And that we win awards – not just for our talent, but also for our ethics, employee culture, and growth. Headquartered in Rochester, NY, LaBella is home to more than 2,000 multi-disciplinary consultants who plan, design, engineer, and manage public and private projects that enrich our communities. Our expertise is recognized in infrastructure, buildings, environmental, and energy projects throughout the eastern United States and Spain, with recent expansion into the United Kingdom. Across the breadth of LaBella’s disciplines and services, a legacy of exceptional quality and value are the common threads. Those outcomes are made possible by something even more foundational to our company and our culture—an enduring commitment to client partnership.

Founded in 1978
Rochester, New York, USA
1.5K employees (212 in marketing)

Salaries

Posted range

$50K/yr – $85K/yr

Taken straight from the job posting.

See all LaBella Associates salaries

Marketing Team

Marketing Team Size
18 (1% of company)

Traffic Signals

Monthly Visitors
21.8K
Traffic Source Mix
Search
46.4%
Direct
44%
Referral
5.4%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~1.5K

Recent News

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Marketing Proposal Specialist

LaBella Associates · Buffalo, NY · Hybrid