Responsibilities

• Build end-to-end campaigns from the first teaser to the final follow-up, ensuring every step makes sense for the customer.
• Turn strategy into action across social, paid media, email, web, and events.
• Create simple plans that show how different tactics work together as one cohesive journey (think: campaign on a page).
• Lead demand gen and event efforts that focus on driving real pipeline growth, not just doing an event.
• Be the bridge between teams by working closely with our social, web, and comms specialists early in the process to keep everyone aligned.
• Keep things organized by managing the campaign calendar and ensuring marketing briefs are clear and complete before work begins.
• Draft internal playbooks so our partners know exactly what is launching, when it’s happening, and how to help share it.
• Set and track clear goals like lead generation and engagement to prove the campaign is working.
• Look at the data and tell the story instead of just reporting numbers; you explain what they mean and how to do better next time.
• Think commercially by understanding who our audience is and what outcome we’re trying to drive for the business.

Requirements

• 5-7 years of B2B marketing experience in the Financial Services space (Banking, Private Equity, or Insurance) is required.
• A portfolio of multichannel campaigns you’ve actually built and managed in a large, complex organization.
• The ability to lead the marketing strategy while collaborating with project management partners who handle the tactical tracking.
• Experience in enterprise environments has taught you how to navigate a regulated industry and get things done.
• Efficiency with tools like Workfront for workflow and Salesforce for tracking.
• You are a structured thinker who stays calm when things get busy and knows how to push a project forward.

Benefits

• Full employee benefits package includes 100% Liaison-paid medical and dental insurance
• Paid vacation/sick and holiday leave
• 401k program with company matching
• Liaison-paid Short- and long-term disability insurance
• Paid group term life insurance
• Optional supplemental insurance and life coverage
• Optional Pet Insurance
• Bright Wellness Program
• Those enrolled in our medical plan get free access to an Employee Assistance Program.