Responsibilities

• Manage marketing and advertising campaigns for assigned business lines from strategy development to deployment and reporting, including but not limited to: writing copy for and leveraging a broad mix of paid, earned and owned media to reach defined target audiences; managing internal and external resources; defining and managing to timelines and budgets; and proactively suggesting new opportunities for strategic development.
• Execute marketing plans and marketing projects across all mediums, traditional and digital.
• Experience in managing high-profile client/executive relationships; comfortable with addressing and presenting in executive meetings.
• Proactively communicates campaign and project details and milestones to key stakeholders.
• Controls project efforts to meet project objective and budget. Develops detailed schedules, estimates, resource plans, and status reports. Manages project production and vendor relationships.
• Track key milestones and adjusts plans and/or resources, applying change control procedures.
• Establish and implement project management processes and methodologies to ensure projects are delivered on time, within budget, adhere to high-quality standards, and meet expectations.
• Communicate major milestones and identify potential project risks; conduct regular status meetings to review project activities; manage prioritization and resources.
• Record and maintain digital project files to preserve all necessary forms, approvals and other documents. Adhere to filing procedures and naming protocols.
• Create detailed project reports. Identifies and tracks Key Performance Indicators, analyzes metrics, identifies trends, summarizes and distributes information.