Responsibilities - Event Management: Source, plan, manage, and execute the full calendar of marketing events — trade shows, conferences, webinars, field events, and customer gatherings — from concept through post-event follow-up. - Logistics & Vendor Management: Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution. - Demand Gen Alignment: Partner with Demand Generation to capture, route, and report on event-sourced leads and pipeline. - ROI Measurement: Measure event ROI and continuously refine the event mix based on performance. - Website Ownership: Serve as the day-to-day owner of the company website — content updates, page builds, landing pages, and ongoing maintenance. - Creative & UX Collaboration: Coordinate with the design/creative agency on UX, design, and landing page creative. - SEO & Analytics Hygiene: Manage SEO hygiene, site performance, and analytics instrumentation. - Site Alignment: Ensure the site stays current, on-brand, and aligned with active campaigns and launches. - Content Pipeline Oversight: Direct the content production pipeline as a measurable program — prioritizing what gets produced against marketing goals, managing throughput and quality across contributors, and reporting on content performance and impact. - Vendor Coordination: Coordinate freelance content support and creative resources to deliver assets on time and on brand. - Product Marketing Collaboration: Partner with Product Marketing on the production of customer stories, sales collateral, and launch content. - Content Library & Brand Consistency: Maintain a central content library and ensure version control and brand consistency. - Marketing Tech & Data: Own and administer the marketing technology stack (e.g., marketing automation, CMS, CRM integration points). - Campaign Workflows & Data Hygiene: Build and maintain campaign workflows, lead routing, lifecycle stages, and data hygiene. - Process Improvement: Support reporting and attribution in partnership with Demand Generation, ensuring clean and reliable data. - Documentation & Scale: Document and improve marketing processes so a small team can operate efficiently and scale. - Partner Management: Act as the primary point of contact and project manager for external partners — design/creative agency, freelancers, and event vendors. - Vendor Management: Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track. - Vendor Relationships: Maintain vendor relationships and ensure work meets quality and brand standards