Responsibilities

• Source, plan, manage, and execute the full calendar of marketing events — trade shows, conferences, webinars, field events, and customer gatherings — from concept through post-event follow-up.
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.
• Partner with Demand Generation to capture, route, and report on event-sourced leads and pipeline.
• Measure event ROI and continuously refine the event mix based on performance.
• Serve as the day-to-day owner of the company website — content updates, page builds, landing pages, and ongoing maintenance.
• Coordinate with the design/creative agency on UX, design, and landing page creative.
• Manage SEO hygiene, site performance, and analytics instrumentation.Ensure the site stays current, on-brand, and aligned with active campaigns and launches.
• Direct the content production pipeline as a measurable program — prioritizing what gets produced against marketing goals, managing throughput and quality across contributors, and reporting on content performance and impact.
• Coordinate freelance content support and creative resources to deliver assets on time and on brand.
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content.
• Maintain a central content library and ensure version control and brand consistency.
• Own and administer the marketing technology stack (e.g., marketing automation, CMS, CRM integration points).
• Build and maintain campaign workflows, lead routing, lifecycle stages, and data hygiene.
• Support reporting and attribution in partnership with Demand Generation, ensuring clean and reliable data.
• Document and improve marketing processes so a small team can operate efficiently and scale.
• Act as the primary point of contact and project manager for external partners — design/creative agency, freelancers, and event vendors.
• Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track.
• Maintain vendor relationships and ensure work meets quality and brand standards.

Requirements

• 5+ years in marketing programs, marketing operations, events, or a closely related role — ideally in a B2B or technology environment.
• Proven track record managing events end to end, including logistics and budgets.
• Hands-on experience with website/CMS management and marketing automation/CRM tools.
• Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
• Experience coordinating external agencies, freelancers, and vendors.
• Analytical mindset with comfort using data to measure and improve program performance.
• Excellent organization, communication, and cross-functional collaboration skills.
• A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch.
• Experience at an early-stage or scaling company where you helped stand up marketing systems.
• Familiarity with SEO, web analytics (e.g., GA4), and A/B testing.
• Basic HTML/CSS or no-code page-builder experience.
• Experience supporting ABM and demand generation programs.