Marketing Program Specialist

Walnut Creek, CA (Hybrid)

$77K/yr – $115K/yrMid Level3+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel program design and optimization with testing and cross-functional briefs that drive digital outcomes.

  • Growth Infrastructure: Design and test marketing programs and briefs to hit objectives.
  • Campaign Execution: Manage vendor relationships and multi-tiered cross-functional communications.
  • Performance & Insights: Track trends, run A/B tests, and apply learnings to improve future programs.

Job Description

Responsibilities

  • Design and manage marketing and/or advertising programs to meet digital marketing objectives
  • Write and gain approval of complex marketing briefs
  • Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B
  • Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
  • Act as vendor and agency relationship owner
  • Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
  • Manage ad-hoc projects

Requirements

  • Design and manage marketing and/or advertising programs to meet digital marketing objectives
  • Write and gain approval of complex marketing briefs
  • Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B
  • Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
  • Act as vendor and agency relationship owner
  • Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
  • Manage ad-hoc projects
  • Bachelor’s degree (BA/BS) in related area or an equivalent combination of education and experience
  • 3-5 years experience with digital paid campaigns
  • Hybrid role requires 3 days a week in our Walnut Creek, CA office
  • Direct Marketing Association Certification (preferred)

Preferred

  • Direct Marketing Association Certification (preferred)
  • Advanced Degree preferred
  • Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)
  • Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)

Benefits

  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our Members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program
AAA Mountain West Group logo

AAA Mountain West Group

AAA. Always here for our Members, communities, and you.Welcome to AAA Mountain West Group. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road. Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry.

Walnut Creek, California, USA
2K employees (88 in marketing)