Marketing Program Manager

Seattle, WA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end B2B demand gen campaigns and webinar programs that generate pipelines for clients.

  • Own multi-channel campaign planning, production, and measurement, with webinars as a flagship motion.
  • Must-have: 4–6 years in B2B campaign management and end-to-end webinar experience.
  • Standout: Cross-functional leadership across Sales, Content, and Ops to scale programs.

Job Description

Responsibilities

  • Own the planning, building, and execution of multi-channel campaigns that generate pipelines for clients.
  • Turn campaigns into a repeatable operating system—with webinars as a flagship motion—and ensure every program is launched on time, measured well, and improved each cycle.
  • Campaign Planning & Program Management: Build and manage campaign plans per client and in partnership with Unbound’s discipline and solution experts (objectives, ICP/targeting, channels, timelines, dependencies, and launch checklists)
  • Translate strategy into execution: briefs, asset requirements, tracking needs, channel workflows, and stakeholder coordination
  • Run weekly campaign standups and keep internal + client teams aligned on progress, blockers, and next steps
  • Webinars (Flagship Motion): Own the end-to-end production of webinars to strengthen Unbound’s best practices as a webinar provider (Topic & audience alignment, Speaker management, Platform setup, registration flows, landing pages, calendar processes, and run-of-show, Live execution support, post-event packaging, Build webinar playbooks)
  • Digital Campaign Execution: Manage integrated digital programs (Content syndication, Demand generation programs, Event support campaigns, Coordinate campaign journeys across stages)
  • Sales Alignment & Follow-Up: Partner with Sales / SDR teams to ensure tight SLAs on lead routing, follow-up, and meeting conversion; Create follow-up kits and sequences
  • Measurement & Optimization: Own campaign reporting across the funnel; Ensure campaigns are instrumented correctly; Run retrospectives and apply learnings
  • Operations & Scale: Build and maintain reusable assets; Use AI and marketing tech to speed production, improve personalization, and streamline reporting

Requirements

  • 4–6 years in B2B campaign management, demand gen, or marketing program management (agency experience a plus)
  • Proven experience running webinars end-to-end (planning, production, and post-event conversion)
  • Hands-on experience managing digital campaigns , including content syndication and/or paid-supported demand programs
  • Strong project management instincts: organized, deadline-driven, calm under pressure, great at stakeholder coordination
  • Comfort working cross-functionally (Sales, Paid Media, Content, Creative, Ops/RevOps)
  • Data fluency: can define success metrics, QA tracking, and communicate outcomes clearly
  • Experience with CRM/MA + webinar/event tools (Salesforce/HubSpot, Zoom/Goldcast, ON24, Splash, etc.)

Preferred

  • Familiarity with ABM/intent workflows and account-based targeting
  • Experience supporting integrated event programs (conferences, dinners, meetups) and their campaign surround
  • Strong copy instincts for invites, follow-up messaging, and campaign positioning
  • Comfort building lightweight attribution views (sourced vs influenced) in imperfect systems

Benefits

  • Remote/hybrid flexibility (Seattle-area preferred for this role).
  • Unlimited PTO.
  • Full healthcare coverage + life insurance.
  • 401K with employer match.
  • DEI committee + inclusive culture.
  • Social events + 12 paid holidays.
  • Corporate social responsibility initiatives.
Unbound IA logo

Unbound IA

Unbound IA is a growth partner for modern B2B brands because marketing deserves better. Our "Impact Amplified" model connects brand storytelling with demand performance. From identity and PR to media, content, ABM, webinars, and SDR-as-a-Service, we align every channel to one outcome: turning brand impact into outcomes.

Founded in 2025
San Jose, California, USA
167 employees

Headcount Trend

Current headcount: ~177