Responsibilities

• Develop and execute comprehensive marketing strategies to grow Altium’s presence within education and professional training markets.
• Align marketing initiatives with business objectives, product strategy, and revenue goals.
• Identify new growth opportunities across academic institutions, training organizations, and certification programs.
• Design and implement integrated marketing campaigns targeting educators, students, academic leaders, and industry professionals.
• Drive demand generation through digital channels, including email marketing, social media, paid media, webinars, and content marketing.
• Collaborate with the broader marketing team to create compelling messaging and content tailored to education audiences.
• Build and manage marketing relationships with academic institutions, professional training organizations, and industry partners.
• Develop and execute joint marketing initiatives, co-branded campaigns, and collaborative promotional efforts.
• Identify strategic alliances that expand market reach and enhance brand credibility.
• Define KPIs and success metrics for marketing programs and partnerships.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 8-10+ years of experience in marketing, partnership management, or program management, preferably within education, training, or technology sectors.
• Proven success in developing and executing integrated marketing programs that drive measurable growth.
• Strong experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing tools.
• Working knowledge of SEO/SEM strategies, keyword research, and website optimization.
• Experience with analytics platforms such as Google Analytics and Domo.
• Strong analytical skills with the ability to translate data into strategic action.
• Proven experience in content development and management
• Exceptional communication and stakeholder management skills.
• Highly organized, self-motivated, and comfortable operating in a fast-paced, evolving environment.

Benefits

• Medical, Dental, Vision Plans and HSA and FSA accounts
• Basic Life and AD&D insurance; disability coverage where applicable
• Retirement 401(k) Plan Option with Altium match
• Employee Assistance Program
• Paid holidays plus a “Choice Day” off per quarter
• Paid time-off on arising schedule upon key milestones
• Sick time for Dr. appointments or family health needs
• Family medical, maternity, paternity, and military leave
• Flexible working arrangements available based on role and location
• Employee referral program