Responsibilities

• Develop and execute strategy for marketing programs, including content syndication programs and sponsored webinars to support OpenEye’s Marketing Qualified Lead (MQL) generation and revenue growth goals, including identification of new sponsorship vendors and evaluation of program ROI.
• Collaborate with the Marketing, Product, and Sales teams to develop marketing messaging, collateral and digital experiences as needed to support campaign development.
• Work with the event and content teams to identify areas of media sponsorship synergy at our OpenEye sponsored events to help elevate our brand awareness and event presence.
• Manage the budget tied to OpenEye’s program sponsorships, as well as manage relationships with sponsorship vendors, and partner associations.
• Support ongoing website management in WordPress, including updating and publishing content, building or modifying campaign landing pages, coordinating site enhancements, and ensuring website content aligns with current marketing programs and branding guidelines.
• Partner with the Digital Marketing team to help maintain website accuracy, performance, and usability, and assist with troubleshooting or coordinating updates as needed.
• Other duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration or related field.
• 3-5 years of related marketing experience.
• 10% travel may be required.
• Demonstrated experience managing digital campaigns, vendor relations and associated budgets.
• Experience with helping manage websites and using WordPress.
• Creativity and adaptability required.
• Detail oriented and ability to manage multiple projects simultaneously, from development to completion.
• Excellent time management and organizational skills required.
• Self-motivated with ability to work independently and as part of a team.
• Excellent written and verbal communication skills.

Preferred

• Experience with Salesforce and/Pardot desired though not required.

Benefits

• Employees are eligible to purchase company stock at a discounted rate
• Collaborative, fun, creative culture where idea sharing is encouraged
• Casual dress (Jeans are welcome!)
• Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.
• Up to $5,000 annual company match for 401k
• Company paid short-term/long-term disability, AD&D and life insurance
• Lifestyle Spending Account (LSA) to get reimbursed for your well-being needs
• Paid maternity and paternity leave
• Pet Insurance
• Free annual membership to Care.com