Responsibilities

• Lead and partner with Marketing Managers at select properties to develop, execute, and deliver Strategic Marketing Initiatives (SMIs) aligned to each property’s 5Year Plan (5YP) and annual priorities.
• Guide SMI strategy development, execution planning, and ongoing accountability, including SMI recaps and post-initiative reporting of outcomes and learnings.
• Coordinate cross-functional inputs required to fulfill SMIs, partnering with Leasing, Development, Marketing Services, and external agency partners as appropriate to scope and timelines.
• Serve as Program Owner for an assigned portfolio-wide foundational, responsible for end-to-end program development, execution framework, and continuous improvement.
• Lead additional portfolio-wide Property Marketing and/or management initiatives as assigned, ensuring alignment to objectives, timelines, and execution readiness.
• In partnership with Marketing Services, external agency partners, and internal Corporate Communications and Digital teams, develop program strategy and create playbooks, toolkits, templates, and resources required for property execution.
• Communicate program requirements, timelines, and implementation guidance to Marketing Managers; support adoption and consistent execution across properties.
• Oversee and coordinate the development and production of program-related promotional and advertising assets, partnering with Marketing Services and external agency teams to deliver required assets aligned with brand standards, program objectives, and timelines. Produce program reporting and performance metrics to track progress, communicate outcomes, and inform optimization.
• Manage program workflows and project queues using Monday.com, assign tasks, monitor progress, and effectively prioritize multiple deliverables to meet deadlines.
• Maintain an organized, up-to-date library of program materials, resources, and reporting for company-wide access.

Requirements

• 2- 4 years of experience in marketing program management, preferably within a retail, shopping center or comparable retail real estate environment.
• Bachelor’s degree in Marketing, Business or a related field preferred.
• Proven ability to lead through influence, collaborate across teams and drive alignment with internal stakeholders and external agency partners.
• Strong project and process management skills; including prioritization, timeline management and operational execution in a fast-paced environment.
• Strategic thinker with a passion for innovation, collaboration and operational excellence.
• Strong analytical and reporting capabilities, including advanced Excel and PowerPoint skills.
• Proficiency with project management tools; experience with Monday.com preferred