Responsibilities

• Takes the lead with assigned product and segment groups regarding sophisticated marketing programs developing goals and executing strategies to achieve them.
• Acts as Marketing’s subject matter expert for the products he/she supports. This entails a deep understanding of the features, functions, and benefits of the products presented by the business unit he/she supports.
• Monitors industry trends, including researching competitor practices and staying abreast of market conditions.
• Builds rapport and relationships with key line of business stakeholders as primary point of contact between product owners and the Marketing team.
• Actively participates in business unit and/or finance led meetings as appropriate.
• Conducts regular marketing meetings with Kinecta business partners.
• Develops, ideas and executes integrated multi-channel marketing programs (including post-campaign analysis) to achieve the strategic goals of products, segments, and Kinecta.
• Ability to write benefit-driven messaging that resonates with intended audiences.
• Manages incoming requests and projects from a variety of sources. Aligns requests with marketing priorities, identifies necessary resources, tracks asset progress in ticketing system, and makes appropriate updates to the marketing calendar.
• Seeks and documents compliance approval on marketing materials and list criteria.
• Provides marketing and team support including invoicing, contract renewal dates/reviews, reporting, and general competitive positioning.
• Advises all departments and vendors regarding the proper display of Kinecta name, logo, and brand guidelines.
• Assists Marketing team with various projects as required.
• Non-essential duties include performing other duties including special projects as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Digital Engagement, Business, Journalism, or related field.
• 10+ years of experience in integrated marketing program planning and execution, preferably in the financial services industry.
• Proven track record of independent thought, executional success, and revenue generation.
• One year of relevant professional-level work experience may be substituted for one year of required education.

Preferred

• Proven track record of independent thought, executional success, and revenue generation.