Responsibilities

• Lead the planning, development, and execution of marketing strategies and projects across a portfolio of brands, assigned market segments, and products.
• Ensure strategic marketing plans, campaigns, and materials effectively elevate brand awareness, strengthen market presence, and support business objectives while maintaining consistency and alignment across multiple brands.
• Conducts research on assigned market segment(s), product(s), and/or material(s) to enhance and inform content, identifying relevant topics, fact-checking, and analyzing sources to generate information.
• Ensures marketing materials are in compliance with local, state, and federal regulatory agencies.
• Prepare market penetration strategies and marketing communications including go-to-market campaigns for Medicare
• Prepares budget and monitors expenditures associated with the brand and/or assigned market segment(s), product(s), and/or project(s).
• Provides campaign or marketing project performance reporting for tracking and analyzing performance.
• Manages agency partners outside production vendors supporting the company in the creation and multi-channel program execution including media placement, direct mail production, and/or final member communication and creative materials.
• Oversees and manages the creation and execution of marketing communications for the brand and/or assigned market segment(s) and product(s).
• Collaborates and coordinates with design, creative, and production teams to create effective, compliant market materials.

Requirements

• Six years of project or campaign marketing, strategic planning, and/or program management experience.
• Experience with Medicare Advantage is strongly preferred.
• Bachelor’s degree in marketing, communications or business related field or equivalent combination of education and work experience (Two years’ work experience is equivalent to one year of college)

Preferred

• Preference for flexible hybrid location (onsite Meridian Idaho and work-from-home)

Benefits

• paid time off
• paid holidays
• community service and self-care days
• medical/dental/vision/pharmacy insurance
• 401(k) matching and non-contributory plan
• life insurance
• short and long term disability
• education reimbursement
• employee assistance plan (EAP)
• adoption assistance program