Marketing Program Manager - Game Pass

Redmond, WA (On-site)

$100K/yr – $120K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated gaming/entertainment campaigns with cross-team workflow and program management.

  • Own end-to-end campaign planning and cross-team coordination to hit milestones.
  • Must-have: 3+ years in integrated marketing or campaign development in gaming or entertainment.
  • Standout: Experience shaping content lifecycles and multi-channel scaling.

Job Description

Responsibilities

  • Program management of integrated marketing campaigns and deliverables in concert with a variety of internal and external partners.
  • Program management of cross-team communications to track progress on key milestones and accountabilities to ensure on-time, on-budget execution of campaigns.
  • Development of workbacks, processes, and procedures to enable seamless and coordinated execution of campaigns across teams and channels.
  • Drafting campaign briefs that clearly articulate strategy, vision, and direction.
  • Participate in creative lead activities, to ensure creative development aligns with overall campaign strategy and direction.
  • Development of campaign toolkits that provide messaging and creative guidance.
  • Actively monitoring campaign performance and proactively addressing areas for improvement and standardization of the go-to-market approach.
  • Integrate with key business stakeholders to ensure campaigns land in the organization and are executed appropriately.
  • Present as needed to business teams, internal partners, and others to expose new key learnings and recommendations.
  • Provide weekly metrics of success on business and highlight key issues as appropriate.
  • Work continuously to improve the overall marketing collateral library.

Requirements

  • 3+ years of integrated marketing, advertising, brand, and campaign development experience, with or for an agency or in-house team, preferably in gaming, or entertainment industries.
  • An avid gamer – particularly knowledgeable about PC, console, and gaming trends.
  • Successful track record of developing integrated campaigns for console gaming services or a similar consumer entertainment product.
  • Proven foundation in program management including the ability to lead, organize and prioritize multiple projects and requests simultaneously.
  • Proven ability to effortlessly manage an entire content lifecycle in a deeply collaborative setting.
  • Forward thinker who can manage current executions, while planning 4-6 months out for future campaigns.
  • Proven ability to build, track, and execute programs from start to finish independently under rapidly changing priorities.
  • Critical time management skills for all owned tasks including project management of timelines/deliverables for others.
  • A strong drive for results, with a proven track record, often delivering under tight deadlines.
  • Proven ability to think strategically and creatively, while maintaining great attention to detail, internal quality control, and best-in-class creative outcomes.
  • In depth understanding how content scales effectively across digital channels.
  • Excellent editorial abilities (PowerPoint) when outlining new processes, summarizing campaign results, presenting to varied audiences with a focused attention to detail (editing, QA, copy).

Preferred

  • Bonus: Expertise in B2C subscription and service-based lifecycle marketing funnel.

Benefits

  • Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
  • Additional voluntary benefits like short-term disability plans and health coverage for dependents
  • 401(k) & HSA
  • Competitive PTO plan
  • 12 paid holidays throughout the calendar year, plus additional floating holidays
TGD logo

TGD

We are a force of creative minds with a talent for narrative, design, and experiences. Leading with intentional creative, we follow through with systems-thinking so brands can flex and thrive.

Founded in 1996
Edmonds, Washington, USA
255 employees (66 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
26.2%
Direct
44.3%
Referral
9.6%
Social
18.5%
Paid
1.4%

Headcount Trend

Current headcount: ~255

Marketing Team

Marketing Team Size
28 (11% of company)
Median Career Experience
10 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
1