Responsibilities

• Develop targeted campaigns for the third-party logistics (3PL) business based on customer needs, buying behaviors, and market opportunities.
• Partner with Sales and cross-functional Marketing teams to align campaign priorities with pipeline and revenue goals.
• Prioritize initiatives based on expected business impact and resource investment.
• Activate integrated, multi-channel programs across email, trade publications, paid media, sales enablement, the website, and partner channels.
• Oversee campaign execution to ensure quality, consistency, and on-time delivery.
• Create audience-specific messaging, value propositions, and buyer-centric narratives informed by customer insights and business priorities.
• Manage the development of white papers, videos, articles, case studies, testimonials, and other campaign assets in partnership with Creative and cross-functional teams.
• Develop and maintain sales enablement tools, including pitch decks, case studies, and value propositions aligned with 3PL offerings.
• Define KPIs and measurement frameworks with Analytics to evaluate program effectiveness and ROI.
• Lead a structured test-and-learn approach to improve targeting, messaging, personalization, and channel mix.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.
• 5+ years of combined experience developing or executing targeted marketing programs and partnering across functions to move complex work forward.
• Hands-on experience executing targeted marketing programs.
• Demonstrated ability to customize messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales teams and supporting revenue-driven initiatives.
• Strong project management skills with the ability to keep work on time and on budget.
• Experience using performance metrics to evaluate and improve campaigns and translate insights into action.
• Demonstrated ability to manage complex programs and drive execution across multiple teams.

Preferred

• Experience in B2B marketing within logistics, supply chain, or third-party logistics environments.
• Experience supporting account-based marketing or targeted demand generation strategies.
• Familiarity with marketing automation platforms and CRM systems, such as Salesforce or Marketo.
• Experience developing sales enablement materials for complex offerings.
• Demonstrated success driving measurable pipeline or revenue impact through marketing programs.
• Advanced analytical experience building measurement frameworks and test-and-learn strategies.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!