Responsibilities

• Develop and execute high-impact product copy across all major e-commerce platforms, including Amazon, Best Buy, Walmart, Target, and key retail partners.
• Own the creation and optimization of Product Detail Pages (PDPs), including titles, bullet points, product descriptions, and enhanced brand content.
• Ensure all content aligns with platform-specific requirements, formatting standards, and conversion best practices.
• Develop and structure content to maximize visibility across AI Answer Engines (e.g., ChatGPT, Gemini) and traditional SERPs.
• Apply SEO, AEO, and GEO best practices, including keyword strategy, metadata optimization, and structured content frameworks.
• Continuously monitor search trends and refine content strategies to improve discoverability and ranking performance.
• Write and optimize copy for TCL.com, including homepage messaging, category pages, landing pages, and promotional content.
• Ensure consistent brand voice and messaging across all owned digital channels.
• Support campaign launches with cohesive, conversion-focused digital storytelling.
• Develop high-performing email marketing campaigns, including promotional sends and automated lifecycle flows (e.g., onboarding, education, retention).
• Optimize messaging to drive engagement, repeat purchase behavior, and long-term customer value.
• Create compelling copy for physical retail environments, including in-store displays, signage, and product packaging.
• Ensure messaging functions as a "silent salesperson," clearly communicating value propositions in limited space.
• Develop short-form, high-impact copy for paid media channels, including social (Meta, TikTok), search (SEM), and video (YouTube).
• Collaborate with performance marketing teams to align messaging with campaign objectives and audience targeting strategies.
• Translate technical product features into clear, user-friendly instructional content, including Quick Start Guides and FAQs.
• Reduce customer friction by improving clarity, usability, and accessibility of product information.
• Leverage performance metrics (CTR, conversion rates, engagement) to continuously refine and optimize content.
• Manage multiple content workflows across product categories, ensuring timely delivery and consistency.
• Develop scalable, modular content structures that integrate seamlessly with design systems and digital platforms.

Requirements

• 3+ years of professional copywriting experience across digital, e-commerce, and marketing channels.
• 2+ years of experience in e-commerce content development, including PDP optimization for major retail platforms.
• Strong understanding of SEO principles, including keyword strategy, metadata structure, and search optimization techniques.
• Experience leveraging Generative AI tools to scale content creation while maintaining quality and brand voice.
• Demonstrated ability to translate technical product specifications into compelling, customer-focused messaging.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work cross-functionally across creative, marketing, and product teams.

Preferred

• Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.
• Familiarity with consumer electronics or technology-driven product categories.
• Experience writing for retail environments, packaging, or in-store displays.
• Knowledge of retailer-specific content requirements (e.g., Amazon A+ content, platform guidelines).
• Background in lifecycle marketing, CRM, or email campaign development.
• Advanced proficiency in content performance analysis and optimization using analytics tools.

Benefits

• Vacation: Starting at 5 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) & Retirement Plan