Marketing Principal

Philadelphia, PA (Remote)

$109K/yr – $135K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own East region marketing leadership, turning client insights into strategic plans and guiding cross‑team campaigns with scale and quality.

  • Strategic POVs and client consulting: translate business goals and data into compelling marketing direction across multiple accounts.
  • Team and process leadership: mentor staff, ensure on‑strategy delivery, and drive continuous improvement in tools and ways of working.
  • Growth and governance: identify opportunities for marketing‑led growth, manage risk, and keep programs moving toward long‑term client success.

Job Description

Responsibilities

  • Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
  • Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
  • Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
  • Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
  • Author and oversee high-level points of view (POVs) that connect business objectives, customer insights, data, and creative strategy
  • Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional “reality check”
  • Guide teams in shaping, refining, and selling ideas—both internally and externally
  • Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
  • Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
  • Partner with program leadership to support account growth, scope expansion, and long-term client success

Requirements

  • Bachelor’s degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required
  • 8+ years of experience in marketing, client services, or account leadership
  • Agency experience strongly preferred
  • Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
  • Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
  • Demonstrated success developing and managing high-performing teams
  • Confidence presenting to and influencing clients and internal leadership
  • Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
  • Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics
  • Experience managing planning processes, scopes, budgets, and performance at a portfolio level
  • Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events

Preferred

  • Agency experience strongly preferred
  • Bachelor’s degree in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience? (Note: this is a requirement line; moved to requirements in content).

Benefits

  • three weeks of paid vacation annually
  • paid holidays
  • a 401(k) retirement plan with employer match
  • medical, dental and vision coverage
  • parential leave
  • an employee assistance program
  • commuter benefits
  • additional supplemental offerings
Resource Innovations logo

Resource Innovations

3.2 Glassdoor

Resource Innovations (RI) is an energy transformation firm. Women-led, purpose built and focused on impact, we’re constantly expanding our portfolio of solutions to guide utilities through increasingly complex, connected challenges. Building on our expertise in energy efficiency, we’re accelerating the transition to clean energy, serving as a trusted partner to utilities and governments in energy efficiency and decarbonization planning. Since our inception in 2016, Resource Innovations has been included in the Inc. 5000 List of America’s Fastest Growing Companies three times.

Founded in 2016
Half Moon Bay, California, USA
1K employees (39 in marketing)
53% recommend to a friend

Traffic Signals

Monthly Visitors
17.1K
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
40.2%
Direct
53.2%
Referral
3.8%
Social
1.3%
Paid
1.3%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
32 (3% of company)
Marketing Roles Posted (Last 30 Days)
2