Marketing Principal

USA (Remote)

$109K/yr – $135K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional marketing strategy and client partnerships for the East region, translating insights into POVs, leading integrated campaigns, and building high performing teams responsible for multiple accounts and growth opportunities.

  • Regional strategy & client partnerships: own cross-account marketing direction and client-facing advisory across utility programs
  • Strategic thinking & campaigns: develop strategic recommendations, POVs, and integrated plans grounded in business goals
  • People leadership: mentor account teams, drive accountability, and foster a growth-oriented culture

Job Description

Responsibilities

  • Lead Regional Marketing Strategy & Client Partnerships: Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
  • Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
  • Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
  • Drive Strategic Thinking & Big Ideas: Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
  • Author and oversee high-level POVs that connect business objectives, customer insights, data, and creative strategy
  • Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional reality check
  • Guide teams in shaping, refining, and selling ideas—both internally and externally
  • Oversee Account & Portfolio Performance: Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
  • Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
  • Partner with program leadership to support account growth, scope expansion, and long-term client success

Requirements

  • Bachelor's degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required
  • 8+ years of experience in marketing, client services, or account leadership
  • Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events
  • Experience managing planning processes, scopes, budgets, and performance at a portfolio level
  • Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
  • Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
  • Demonstrated success developing and managing high-performing teams
  • Confidence presenting to and influencing clients and internal leadership
  • Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
  • Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics

Preferred

  • Agency experience strongly preferred

Benefits

  • three weeks of paid vacation annually
  • paid holidays
  • a 401(k) retirement plan with employer match
  • medical, dental and vision coverage
  • parental leave
  • an employee assistance program
  • commuter benefits
  • additional supplemental offerings
Resource Innovations logo

Resource Innovations

3.2 Glassdoor

Resource Innovations (RI) is an energy transformation firm. Women-led, purpose built and focused on impact, we’re constantly expanding our portfolio of solutions to guide utilities through increasingly complex, connected challenges. Building on our expertise in energy efficiency, we’re accelerating the transition to clean energy, serving as a trusted partner to utilities and governments in energy efficiency and decarbonization planning. Since our inception in 2016, Resource Innovations has been included in the Inc. 5000 List of America’s Fastest Growing Companies three times.

Founded in 2016
Half Moon Bay, California, USA
1K employees (39 in marketing)
53% recommend to a friend

Traffic Signals

Monthly Visitors
17.1K
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
40.2%
Direct
53.2%
Referral
3.8%
Social
1.3%
Paid
1.3%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
32 (3% of company)
Marketing Roles Posted (Last 30 Days)
2