Marketing Principal

Jersey City, NJ (Remote)

$109K/yr – $135K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own broad client strategy and multi-account leadership, turning insights into executable plans and keeping programs on time and on budget while growing account scope.

  • Lead strategic conversations and POVs that translate business objectives and data into actionable recommendations.
  • Mentor and align regional account teams to performance, quality, and collaboration across campaigns and plans.
  • Pre-sell growth opportunities, manage risk, and use performance insights to shape future opportunities.

Job Description

Responsibilities

  • Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
  • Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
  • Author and oversee high-level points of view (POVs) that connect business objectives, customer insights, data, and creative strategy
  • Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional “reality check”
  • Guide teams in shaping, refining, and selling ideas—both internally and externally
  • Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
  • Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
  • Partner with program leadership to support account growth, scope expansion, and long-term client success
  • Directly manage and mentor account management staff across the region
  • Establish clear expectations for performance, quality, and collaboration
Resource Innovations logo

Resource Innovations

3.2 Glassdoor

Resource Innovations (RI) is an energy transformation firm. Women-led, purpose built and focused on impact, we’re constantly expanding our portfolio of solutions to guide utilities through increasingly complex, connected challenges. Building on our expertise in energy efficiency, we’re accelerating the transition to clean energy, serving as a trusted partner to utilities and governments in energy efficiency and decarbonization planning. Since our inception in 2016, Resource Innovations has been included in the Inc. 5000 List of America’s Fastest Growing Companies three times.

Founded in 2016
Half Moon Bay, California, USA
1K employees (39 in marketing)
53% recommend to a friend

Traffic Signals

Monthly Visitors
17.1K
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
40.2%
Direct
53.2%
Referral
3.8%
Social
1.3%
Paid
1.3%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
32 (3% of company)
Marketing Roles Posted (Last 30 Days)
2