Responsibilities

• Develop and maintain customer-facing product marketing and sales enablement assets, translating approved product positioning and messaging into compelling content tailored to priority industries, customer segments, buyer personas, and partner audiences. Assets may include datasheets, solution briefs, presentations, FAQs, case studies, launch kits, sales training materials, and other commercialization content supporting new product launches.
• Ensure all product marketing collateral remains current with evolving product capabilities, roadmap enhancements, and market positioning.
• Build, execute, and optimize a Dataworks promotions program aligned to the customer sales cycle, including customer offers, incentives, pilot programs, seasonal campaigns, and adoption initiatives.
• Develop promotional calendars, governance processes, execution plans, and success metrics aligned with commercial objectives.
• Partner with Sales, Finance, Product Management, and Legal to develop commercially viable offers while ensuring pricing and policy compliance.
• Equip Business Development and Sales teams with the resources needed to effectively position and sell Dataworks solutions.
• Support recurring reporting on commercialization, pipeline, and marketing performance, and establish scalable processes and best practices for product marketing, promotions management, and commercial readiness.

Requirements

• progressive experience in senior B2B marketing roles, ideally in data, logistics, supply chain, or enterprise SaaS
• Strong understanding of B2B marketing motions, with an appreciation for creating a cohesive narrative across customer touchpoints and channels
• Experience translating product positioning into compelling customer-facing product marketing and sales enablement assets that drive measurable business outcomes
• Strong understanding of audience segmentation, buyer personas, and customer-centric marketing
• Experience developing and executing promotional or incentive programs that drive customer acquisition, adoption, and revenue growth
• You thrive in a startup-style environment with evolving priorities and the ability to balance planning with hands-on execution
• Self-directed and comfortable working independently while maintaining alignment across multiple stakeholders
• Highly collaborative with the ability to build strong cross-functional relationships
• Excellent communication skills with the ability to simplify concepts for diverse audiences
• Comfortable leveraging AI-powered tools to improve content development and productivity