Marketing PR Manager

Houston, TX

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive growth for hospital services by turning market data into prioritized service-line strategies, while engaging physicians and leading data-driven sales plans that increase inpatient, outpatient, and surgical volumes.

  • Growth planning: translate market data into prioritized service lines with measurable targets.
  • Physician engagement: build relationships and physician referral panels to drive facility growth.
  • Execution and governance: maintain call cycles, CRM-led issue resolution, and continuous sales strategy adjustment.

Job Description

Responsibilities

  • Develops and executes strategic plans to grow hospital volumes, including inpatient admissions, outpatient services and surgical volumes.
  • Engages with physicians and surgeons in the OR, understands basic OR protocols and procedures.
  • Evaluates market data and financial information for facility service lines in collaboration with leadership, to identify priorities, create data-driven customer target lists, call cycles, and develop sales plans with measurable results.
  • Actively prospects for new business and growth in hospital environment.
  • Identifies barriers and communicates to leadership using CRM system. Is responsible for Issue Resolution processes and works to implement solutions and completes follow-up meetings to gain or retain business.
  • Using internal and external data and resources, develops an understanding of service line attributes, trends and opportunities to develop a clear service line strategy and growth plan with measurable results.
  • Builds data-driven business cases for strategic growth proposals such as physician recruitment/employment, service line development, equipment purchases or foot-print expansion and proactively presents to facility leadership.
  • Develops understanding of customer’s business and challenges, and uses that understanding to develop sales plan and customer focused solutions.
  • Identifies critical activities and tasks, effectively allocates time to consistently meet or exceed productivity expectations; develops and maintains a call cycle and routing plan.
  • Executes sales strategies and monitors effectiveness of sales plan and modifies strategies and activities as necessary based on measurable results. Educates customers on services offered by facility and effectively conveys benefits of the business relationship.

Requirements

  • Bachelor’s degree from an accredited college or university required (consideration may be given to candidates with equivalent experience).
  • Master’s degree in Healthcare, Healthcare Administration or Business a plus.
  • Seasoned “consultative or service-oriented” sales experience required. 5 years of progressive healthcare sales experience in hospital, pharmaceutical or device sales; comparable experience may be considered.

Preferred

  • Master’s degree in Healthcare, Healthcare Administration or Business a plus.

Benefits

  • Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
  • Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
  • Free counseling services and resources for emotional, physical and financial wellbeing
  • 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  • Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  • Family support through fertility and family building benefits with Progyny and adoption assistance.
  • Referral services for child, elder and pet care, home and auto repair, event planning and more
  • Consumer discounts through Abenity and Consumer Discounts
  • Retirement readiness, rollover assistance services and preferred banking partnerships
  • Education assistance (tuition, student loan, certification support, dependent scholarships)
HCA Houston Healthcare logo

HCA Houston Healthcare

From Conroe to Texas City, HCA Houston Healthcare serves over one million patients and employs 15,000 people , including 6,900 nurses and 1,800 affiliated physicians.A leading provider of health care in the greater Houston area, our comprehensive network includes 13 hospitals, nine outpatient surgery centers, 11 freestanding emergency centers and a dozen freestanding diagnostic imaging facilities. Serving such a large and diverse region requires HCA Houston Healthcare to offer a range of programs that meets the needs of people of all ages with conditions ranging from acute to chronic illnesses. We are also nationally recognized treatment in orthopedics, women's care, weight loss surgery, breast imaging and more, at facilities like The Woman’s Hospital of Texas, Texas Orthopedic Hospital and other Centers of Excellence.As a part of HCA Healthcare, one of the nation’s leading healthcare providers, we are connected to a collaborative healthcare network, driven by physicians, nurses, and professionals helping each other champion the practice of medicine for a healthier world. HCA Healthcare has been continually named a World's Most Ethical Company by Ethisphere since 2010. In 2019, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

Founded in 2006
Houston, Texas, USA
3.9K employees