Responsibilities

• Marketing-to-Pipeline Alignment
• - Partner with Business Development to research institutions and engage with alumni networks, ensuring that marketing content and campaigns generate qualified leads.
• - Create and maintain updated sales assets, including social proof (testimonials, past retreat highlights), to support outbound sales efforts.
• - Monitor and report on marketing performance, including lead attribution, web traffic, social engagement, email metrics, and press coverage.
• Public Relations & Press
• - Develop and strengthen relationships with local, regional, and trade press (Hudson Valley outlets, nonprofit/arts/wellness trade media).
• - Draft press releases and pitch stories for campus milestones, events, and programming launches (e.g., grant wins, new partnerships).
• - Manage Hilltown's public narrative during high-visibility moments and represent the brand in press inquiries alongside leadership.
• Event & Campaign Support
• - Develop promotional strategies for flagship convenings; coordinate assets, craft targeted invite lists, and run PR campaigns to generate early buzz.

Requirements

• 2+ years in marketing, communications, or PR with nonprofit, arts, hospitality, or wellness/retreat space experience a plus.
• Proven ability to connect storytelling and PR directly to business outcomes—generating sales leads, securing press coverage, and supporting donor development.
• Strong writing skills across formats, including press releases, web copy, and social media.
• Familiarity with design and scheduling tools (e.g., Canva, Adobe Creative Suite, social management platforms), CMS management, SEO basics, and CRM tools.
• Passion for community education, the arts, and meaningful connection with place.

Benefits

• None