Marketing Portfolio Strategy at PepsiCo | Chicago, IL

PepsiCo

Marketing Portfolio Strategy

Chicago, IL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the PFUS portfolio growth plan by turning consumer insights into a 5 year strategy, building brand playbooks, and leading cross-functional projects that create organizational clarity and accelerate portfolio growth.

Portfolio Strategy & Growth: translate category vision into long term growth and develop role-specific playbooks.
Cross-functional leadership: act as thought partner and project manager across Insights, Strategy, Innovation and external partners.
Storytelling and alignment: drive a portfolio-centric culture with KPI rigor and executive-ready materials.

Job Description

Responsibilities

Team members will work in a highly collaborative, fast-paced environment with multiple functions. Insights, Brand Marketing, Innovation and Corporate Strategy will be our main partners, but team members should expect to engage with all functions.
Due to the strategic nature of the work, team members can expect to gain exposure to senior leaders within PFUS while gaining valuable experience in strategic thinking, consumer-centricity, end to end business understanding and storytelling.
Lastly, success will be measured through a few key lenses; alignment on the opportunity in the short and long term, the prioritization of key areas of opportunity, an aligned action plan to win in the marketplace and most importantly overall portfolio growth.
Examples of Projects the team will take on
Translating the PFUS Category Vision into a 5 year growth strategy
Building out brand Foundation booklets to facilitate adoption of a PFUS Brand Foundation Template
Partner with Innovation and Insights to determine how PFUS becomes a leader in functional snacking in the short and long term
Develop Playbooks by Portfolio Brand Role to demonstrate how we will grow each Role differently using key growth levers
Research and build a Premium playbook for PFUS to enable the development of a premium tier of snacking in our portfolio
Diagnosing drivers and drags on PFUS core categories and brands
Supporting in excomm, townhall, and strategic planning process materials
As the Assistant Manager of Portfolio Growth, your role will be to assist in the development of a PFUS Marketing Strategy and to lead key projects in service of this objective. You will report directly to the Portfolio Director. A successful candidate will have the ability to identify key trends and opportunities from consumer and marketplace data. Additionally, they will help build frameworks and stories that create organizational clarity and alignment around growth opportunities and how to capture them. While the team will be highly collaborative, each team member will be expected to function independently at times in service of our collective remit. The Assistant Manager will also be responsible for key category and brand analysis including the ability to breakdown business drivers methodically and be fluent in full suite of Circana tools.
Act as a thought partner and strategic guide to PFUS Marketing and Insights
Act as a project manager on portfolio level projects that are informed by consumer insights, market-place data and trends/foresights
Act as a project manager on brand and portfolio partition projects that are informed by portfolio growth goals and brand/partition understanding
Lead and champion a portfolio-centric culture in PFUS Marketing and beyond through consistent usage of key terms, KPIs and strategic frameworks
Serve as the primary point of contact for the projects you lead on the Portfolio Strategy team
Act as a key liaison and connection point for identified portfolio related initiatives
Elevate the impact of the Portfolio Strategy team by challenging the status quo
Develop working relationships with cross-functional partners, inclusive of Insights and Strategy, as well as manage relationships and workstreams with external vendors when required

Requirements

Bachelor’s Degree Required
2-3 Years experience in consumer brand/shopper marketing/innovation/insights
Experience in utilizing complex data sets to identify opportunity
Strategic agenda setting capability
Ability to influence within a highly matrixed environment
Proven collaboration abilities, strategic thinking and leadership skills
Must demonstrate both analytical and creative thinking abilities
Understand business and category drivers and drags
Fluency in the 5 steps to smiles
Strong Circana skills
Strong consulting and/or project management skills

Preferred

Exceptional communicator (verbally and written) – ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
Experience in utilizing consumer research, marketplace data and foresights to identify growth opportunities
Experience assessing end to end opportunities to maximize growth
Experience diagnosing business drivers and drags

Benefits

Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980

Purchase, New York, US

141K employees (12,526 in marketing)

www.pepsico.com

75% recommend to a friend

84% CEO approval