Responsibilities

• Lead the strategic direction and performance oversight of paid media campaigns across search, paid social, display, video, CTV, and emerging channels, in close partnership with agency teams responsible for execution and optimization.
• Forecast media spend and performance to support effective budget allocation, pacing, and growth planning.
• Serve as the primary point of contact for paid media agency partners, ensuring alignment on strategy, performance expectations, outputs, and accountability.
• Aggregate and analyze marketing performance data and outputs across platforms, including GA4, campaign platforms, Marketing Mix Modeling (MMM), and Multi‑Touch Attribution (MTA) outputs.
• Translate data into insights using statistical analysis and data visualization to inform decision‑making and clearly communicate results to stakeholders.
• Design and oversee A/B tests, incrementality tests, geo‑lift studies, and other test‑and‑learn initiatives to guide marketing investment decisions.
• Partner closely with Strategic Intelligence, Product, Finance, Sales, and Marketing teams to align performance marketing strategies with broader business goals.
• Provide data‑driven feedback to creative teams and agencies to improve messaging, creative effectiveness, and channel performance.
• Maintain data integrity by overseeing UTM standards, event definitions, and analytics best practices across platforms.
• Identify opportunities to maximize product adoption, cross‑selling, market penetration, and new member acquisition through performance marketing insights.
• Leverage external data sources (census, competitive, and market data) to identify growth opportunities, refine targeting strategies, and deepen understanding of member behavior.
• Stay current on industry trends, emerging channels (including AEO), and best practices in performance marketing and measurement.

Requirements

• Minimum of 5 years of experience in performance marketing, marketing analytics, or a related role.
• Bachelor’s degree in Marketing, Business, Statistics, or a related quantitative field strongly preferred.
• Experience working in either an agency environment or an in‑house marketing team (financial services experience preferred).
• Experience working with platforms such as Google Ads, Meta Ads Manager, and DSPs.
• Proficiency with analytics and visualization tools such as Google Analytics (GA4), Tableau, Power BI, or similar.
• Working knowledge of Excel and data analysis techniques; experience with SQL and Snowflake considered a plus.
• Familiarity with CDP, CRM, and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce, GrowthLoop).
• Strong understanding of digital marketing channels including search, paid social, display, video, CTV, email, affiliate, SEO, and AEO.
• Knowledge of attribution models, measurement frameworks, and market research methodologies.
• Excellent problem‑solving, communication, and presentation skills.

Nice To Have

• Experience with AEO and emerging channels.
• Familiarity with data storytelling and the ability to influence decisions through insights.

Benefits

• Health, Dental, and Vision coverage for employees working 20+ hours per week, with Metro contributing toward premiums and copays and offering 100% coverage on prescription copays .
• Annual bonus eligibility and a vesting annual retention bonus.
• Three weeks of paid vacation plus 11 paid holidays .
• 401(k) with matching and Safe Harbor Plan—Metro contributes 3% regardless of employee contribution .
• Wellness incentives, Employee Assistance Program, Flexible Spending Accounts, and a broad range of voluntary benefits.
• Access to no‑interest loans and $150 per quarter reimbursement for wellness and lifestyle expenses.
• Pet insurance discounts.
• Tuition assistance for job‑related education (after one year of service).
• Exceptional in‑house training and individualized development plans.