Responsibilities

• Own Marketing Performance Reporting & Insights
• Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)
• Define and standardize KPIs, funnel definitions, and performance views across teams
• Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making
• Serve as the subject matter expert for marketing performance analytics
• Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points
• Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)
• Identify performance drivers across campaigns, channels, and segments
• Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales
• Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi-touch attribution (MTA)

Requirements

• Post-secondary education in Marketing, Business, Analytics, or a related field.
• 6–8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role.
• Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data.
• Proven ability to develop and own performance reporting in a multi-channel marketing environment.
• Expertise in translating data and analysis into actionable recommendations that drive business results.
• Strong analytical, problem-solving, and critical-thinking skills.
• Ability to communicate complex insights clearly to diverse stakeholders.
• Comfortable challenging assumptions and influencing decisions through data-driven storytelling.
• Self-starter who thrives in ambiguous environments and collaborates effectively across teams.
• English proficiency is required to support the full North American business.