Responsibilities

• Plan, strategize, and manage paid digital campaigns across Meta, Google Ads, and all ILS platforms (Apartments.com, Zillow, Rent.com, etc.)
• Optimize campaigns and ILS investments based on performance data, lead quality, cost per lead/lease, and property-specific needs
• Conduct regular audits of ILS listings to ensure accuracy, competitiveness, and adherence to brand standards
• Lead A/B testing, audience segmentation, creative optimization, and budget allocation across paid channels
• Align all paid efforts with property performance, occupancy needs, pricing strategy, and seasonality
• Build and maintain dashboards and reporting tools that monitor KPIs for Meta, Google, and all ILS channels
• Analyze data across platforms (GA4, CRM, ILS reporting, paid media dashboards) to identify patterns, diagnose issues, and provide actionable recommendations
• Track lead-to-tour and lead-to-lease performance to guide spend allocation and channel strategy
• Present insights to Marketing, Pricing, and Operations teams to support decisions related to budgets, ILS package selection, and campaign adjustments
• Evaluate channel ROI, demand generation, and traffic quality to optimize the marketing mix

Requirements

• Bachelor’s Degree in Marketing, Data Analytics, Business, Communications, or related field preferred
• 5+ years of experience in performance marketing, paid media execution, or marketing analytics
• Hands-on experience managing Meta Ads Manager, Google Ads, GA4, and ILS platforms (Apartments.com, Zillow, Rent.com, etc.)
• Strong analytical skills with the ability to interpret data, build dashboards, and distill insights into recommendations
• Experience managing digital marketing budgets and optimizing campaigns for ROI
• Strong project management, communication, and organizational skills
• Ability to travel onsite or to location of in-person events as needed. Able to travel up to 10% of the time as needed
• Experience collaborating with cross-functional teams to drive integrated campaigns
• Proficiency in data visualization tools and CRM integration
• Keen eye for detail and brand-consistent asset development

Preferred

• Experience in the multifamily industry, particularly with leasing, operations, or apartment marketing performance metrics
• Hands-on experience with Entrata (or similar property management/CRM platforms), including reporting, lead tracking, and marketing attribution tools

Benefits

• Employer Provided Medical Insurance Options
• Excellent culture that supports a work-life balance with time off for Summer Hours, Vacation, Personal, Sick Leave, and Paid Holidays
• Education Reimbursement Program
• Dollar for dollar matching 401k Savings Plan with immediate vesting
• Opportunity to live onsite within portfolio with our Employee Discount