Responsibilities

• Analyze performance to identify trends and best practice across owned and paid marketing channels (web, email, organic social, paid media, conferences and events and sales enablement)
• Generate and present executive-level reporting
• Manage the Quarterly Audience and Channel Performance Report
• Develop and maintain channel analysis on key audience segments
• Create dashboards and displays for transparent and compelling data aggregation
• Validate marketing impact on key business outcomes through advanced attribution modeling
• Collaborate with internal stakeholders to establish and facilitate paid media project workflows for the strategic planning and deployment of paid media campaigns. This will include tactic and audience validation, alignment to budget and strategy, integration of best practice, implementation of tracking mechanisms and facilitation of successful deployment
• Oversee SF reporting to capture ongoing paid activity, performance reporting and effectiveness and efficiency assessment
• Implement scalable processes and templates for reporting accuracy and excellence
• Drive multiple initiatives simultaneously while maintaining quality and timelines

Requirements

• Bachelor's degree in Marketing, Analytics, Statistics, or related field
• 5+ years in performance in digital marketing analytics, paid media or digital marketing (mortgage industry experience a plus)
• Expertise in Excel and PowerPoint. Proficiency with vital analytics platforms (Google Analytics, Adobe Analytics, Tableau, PowerBI or similar)
• Experience in integration of AI tools (ChatGPT, Claude, CoPilot)
• Strong analytical and problem-solving skills with attention to detail
• Knowledge of SEO / AEO, SEM, PPC, and digital / paid marketing best practices
• Experience presenting to executive-level audiences

Preferred

• Experience in integration of AI tools (ChatGPT, Claude, CoPilot)
• Preferred experience includes platforms such as: Google Analytics, DemandBase, Salesforce, Eloqua, Data Studio or similar
• Preferred experience with marketing mix modeling, multi-touch attribution, and A/B testing

Benefits

• Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs.