Marketing & Patron Acquisition Manager

Responsibilities

• Aid in crafting and executing an annual marketing plan consisting of activities, timeline, and budget
• Launch season and event-specific campaigns to build awareness, excitement, and sales using an integrated, multi-media approach inclusive of digital marketing and social media, as well as print advertising, direct mail, billboards, broadcast media, and other channels
• Identify target audiences and produce key messaging for each segment
• Act as the primary website administrator
• Oversee data pulls, purchase lists, and/or complete trades to reach prospective new buyers
• Analyze efforts, measuring the success of all acquisition programs and adjusting strategies and/or messaging as needed
• Produce and/or oversee the production of print and digital programs, ads, signage, promotional items, and other collateral
• Provide support to other departments by fulfilling collateral requests, routing to vendors and department heads as necessary
• Manage the marketing archive
• Act as brand ambassador and help to enforce standards and ensure consistency across the organization

Requirements

• Bachelor’s degree in marketing, communication, arts management, or equivalent combination of education and experience; a master’s degree is a plus
• 3+ years of experience in marketing, communications, or relevant field
• Able to work evenings and weekends throughout the performance season
• Outstanding communication skills: interpersonal, verbal, and written
• A passion for the performing arts is a plus
• Strategic planning and implementation
• Building robust multi-media / multi-channel marketing campaigns to generate awareness and revenue
• Hiring and managing contractors
• Reporting, analysis, and budgeting
• Brand management

Preferred

• Master’s degree is a plus
• A passion for the performing arts is a plus

Benefits

• 403(b)
• Health, Dental, and Vision Insurance
• Paid Time Off