Responsibilities

• Executing batch and triggered sends from audience pull through content, link, render, and schedule QA
• Managing deliverability signals, authentication, bounces, spam complaints, and recovery workflows
• Measuring lifecycle programme performance beyond vanity metrics
• Using holdouts, attribution, and performance reviews to decide whether to optimise, expand, or retire programmes
• Explain workflows specifically within: send execution, deliverability management, lifecycle programme measurement, and optimisation workflows

Requirements

• 6+ years in email marketing operations, lifecycle marketing, CRM execution, or lifecycle analytics
• Direct, hands-on experience in send execution, deliverability management, lifecycle programme measurement, and optimisation workflows
• Experience making or influencing decisions related to pre-send approvals, QA checks, deliverability response, test design, retention/revenue attribution, benchmark interpretation, and programme retirement decisions
• Familiarity with tools such as Salesforce Marketing Cloud, Braze, Iterable, Marketo, Litmus, Email on Acid, Google Postmaster Tools, Tableau, Looker, Power BI
• Strong ability to clearly explain workflows, decisions, and reasoning
• Experience owning or directly executing these workflows in a real production environment
• Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow