Responsibilities

• Manage and grow Trails and Trades social media presence across Facebook, Instagram, X/Twitter, LinkedIn, and emerging platforms
• Create platform-appropriate, shareable content (graphics, photo, video, and copy) that elevates brand awareness and supports enrollment goals
• Amplify partner and industry voices by resharing content, building relationships, and expanding community contacts
• Monitor and engage in relevant conversations within the cycling, trails, and trades communities to nurture leads and support students/customers
• Plan, execute, and optimize social promotions and campaigns; track performance and adjust strategy based on results
• Collaborate with NWACC marketing and content teams to distribute educational and engaging content aligned to marketing objectives
• Drive consistent traffic and qualified leads from social channels to support recruitment and program sustainability
• Represent Trails and Trades at recruitment events, conferences, and professional gatherings to promote programs (including occasional evenings/weekends and travel)
• Lead media and outreach efforts by pitching stories, coordinating tours, supporting event logistics/collateral, supervising social media interns, and reporting social/outreach results and ROI
• Additional duties may be assigned as necessary to support the goals and objectives of the department and college

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent experience and training
• 2 years of experience in marketing, social media management, or outreach, ideally in a recruitment, entrepreneurial, or sales-driven environment

Preferred

• Familiarity with cycling, trails, or trade programs is a plus
• Experience working in a grant-funded position or program would be beneficial
• Experience assisting in or leading event planning, including outreach and recruitment events
• Familiarity with tracking and measuring social media performance, using tools like Google Analytics to evaluate marketing ROI
• Other job-related education and/or experience may replace some or all of these basic qualifications, excluding certification or licensure requirements