Marketing Outreach Specialist

Responsibilities

• Cultivate enduring partnerships with existing retailers and proactively expand our network across Consumers Energy electric territories, with a focus on both established and new retail partners.
• Conduct on-site training sessions for new retail partners and maintain ongoing communication through emails and calls, ensuring every team member fully understands our program’s goals and benefits.
• Embrace a dynamic role that involves 60-75% travel across Michigan’s lower peninsula to efficiently cover our key markets and ensure consistent program engagement. Occasional overnight travel, will be provided a company vehicle.
• Work hand-in-hand with the CE marketing team to refine marketing materials and offer insightful field feedback, as well as with the channel delivery team to shape and negotiate innovative retail initiatives.
• Spearhead creative campaigns such as the appliance pipeline process and multifamily customer initiatives, leveraging retailer feedback to negotiate and implement effective strategies.
• Generate comprehensive retail performance reports and statistics to monitor progress, demonstrating accountability and ensuring data-driven decision-making.
• Play a pivotal role in event planning and serve as the primary liaison for our Habitat for Humanity collaboration.
• Exemplify our core values of respect, transparency, and accountability.

Requirements

• 2+ years experience in related field recommended

Preferred

• Bachelor’s degree preferred but not required

Benefits

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career