Marketing and Outreach Lead

Responsibilities

• Planning, coordinating, and executing marketing campaigns, outreach initiatives, community engagement activities, promotional efforts, and special projects.
• Developing, editing, and distributing communications materials, including newsletters, email communications, presentations, flyers, fact sheets, toolkits, social media content, and website updates.
• Leading the development of print, digital, web, social media, multimedia, and collateral materials for campaigns and ongoing initiatives.
• Developing and reviewing social media content, public service announcements (PSAs), and educational campaign materials that support program objectives and encourage positive behavioral change.
• Creating and editing basic short-form video content for social media, including trimming footage, adding text or captions, incorporating basic transitions, and preparing content for platform-specific use.
• Managing marketing calendars, content schedules, project timelines, deliverables, and campaign deadlines.
• Ensuring communications and outreach materials are accurate, accessible, current, and consistent with organizational messaging and brand standards.
• Understanding and incorporating Americans with Disabilities Act (ADA) accessibility requirements into digital communications and outreach materials to support equitable access to information, services, and resources.
• Collaborating with clients to identify program needs, project objectives, target audiences, budgets, timelines, background information, and deliverables.
• Working closely with web, technology, creative, and multimedia teams to integrate branding, graphics, copy, video, and campaign concepts while providing clear creative and visual feedback throughout development.

Requirements

• Bachelor’s degree in marketing, communications, journalism, advertising, or another relevant field preferred; relevant professional experience will be considered.
• Minimum of five (5) years of relevant experience in marketing, multimedia planning/buying, creative services, digital communications, or related work.
• Minimum of five (5) years of digital experience, particularly with web, social media, and emerging technologies.
• Strong experience managing client deliverables, project timelines, and multiple priorities.
• Proven leadership experience managing projects and clients.
• State agency or public-sector experience is a plus.
• Proficiency with Microsoft Office Suite, Adobe Creative Suite, and third-party platforms such as Monday.com.
• Excellent organizational, communication, and leadership skills.
• Demonstrated ability to think creatively and strategically to develop marketable solutions, effective tactics, and educational campaign concepts.
• Strong knowledge of marketing and communications practices and a commitment to staying current with industry trends.

Preferred

• Bonus points if you have worked with state agencies or other public-sector organizations, transportation safety initiatives, public-facing communications campaigns, community outreach programs, stakeholder engagement initiatives, ADA-accessible communications, Monday.com, Adobe Creative Suite, social listening or measurement platforms, multimedia campaigns, or direct-response marketing.

Benefits

• Dental Insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance