Marketing and Outreach Lead

Responsibilities

• Plan, coordinate, and execute marketing campaigns, outreach initiatives, community engagement activities, promotional efforts, and special projects.
• Develop, edit, and distribute communications materials, including newsletters, email communications, presentations, flyers, fact sheets, toolkits, social media content, and website updates.
• Understanding of integration needs related to the Americans with Disabilities Act (ADA) requirements. Covering and creating digital content so people with disabilities can access good, services and information equally.
• Lead the development of print, digital, web, social media, multimedia, and collateral materials for campaigns and ongoing initiatives.
• Create and edit basic short-form video content for social media, including trimming footage, adding text or captions, incorporating basic transitions, and preparing content for platform-specific use.
• Manage marketing calendars, content schedules, project timelines, deliverables, and campaign deadlines.
• Ensure communications and outreach materials are accurate, accessible, current, and consistent with organizational messaging and brand standards.
• Collaborate with clients to identify business needs, project objectives, target audiences, budgets, timelines, background information, and deliverables.
• Work closely with web, technology, creative, and multimedia teams to integrate branding, graphics, copy, video, and campaign concepts. Provide clear creative and visual feedback throughout development.
• Research industry trends, audience insights, emerging platforms, creative inspiration relevant to client needs and campaign objectives.

Requirements

• A bachelor’s degree in a relevant discipline, preferably in advertising, marketing, journalism, or communications, or a minimum of five (5) years of experience in robust marketing, multi-media planning/buying, and creative services.
• Strong experience with client deliverables
• Bachelor's degree in marketing, communications, journalism, and other relevant fields preferred, but experience will be considered; state agency experience is a plus
• A minimum of 5 years of digital experience, particularly with, but not limited to, web, social, and emerging technologies
• Proven leadership experience in managing projects and clients
• Proficiency with Microsoft Office Suite, Adobe Creative Suite, and other third-party platforms such as Monday.com software/applications
• Excellent organizational, communication, and leadership skills
• Demonstrated ability to think creatively and strategically to provide marketable solutions in conceiving, developing, and producing tactics
• Passionate about marketing and communications while keeping up with industry trends
• Ability to produce results independently, as well as collaboratively