Own and optimize the marketing operations stack (HubSpot, Salesforce, GTM) to deliver end-to-end lifecycle tracking, attribution, and executive reporting.

• Audit the current HubSpot–Salesforce integration, fix data mapping issues, and rebuild workflows to support accurate lead flow and attribution from the ground up.
• Own the full martech ecosystem — lead enrichment tools, CRM, and marketing automation — integrating new solutions, monitoring data quality, and resolving system issues before they affect reporting.
• Design and document GTM processes including lead lifecycle stages (lead → MQL → SQL → SQO → opportunity → closed-won/lost) so execution is consistent across inbound and outbound.
• Build executive dashboards that track MQL, SQL, SQO, closed-won/lost, CAC, marketing-sourced pipeline, and marketing-influenced contribution in one place.
• Establish full-lifecycle source tracking — every lead's origin should be visible from first touch through closed-won, always.
• Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across all brands into a single source of truth.
• Own the monthly and quarterly marketing reporting cadence, including preparing materials for board and leadership presentations.
• Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across HubSpot.
• Own list management end-to-end — importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene.
• Set up and enforce UTM and campaign tracking conventions across all channels so every campaign is attributable from click through to closed-won.
• QA campaigns before launch, including workflow logic, list pull accuracy, email rendering, and link tracking.
• Partner with Sales Ops to align funnel definitions, lifecycle stages, and pipeline data so marketing and sales are working from the same numbers.
• Deliver insights to leadership that surface campaign trends, identify what's driving pipeline, and make a clear case for marketing's contribution to revenue.
• Manage Google Tag Manager implementation and campaign tracking across channels.
• Support data migrations, platform evaluations, and new tool integrations as the GTM stack evolves.
• Document everything — your work should be auditable, transferable, and easy to hand off when you yhire someone to support you.