Responsibilities

• Serve as a key administrator for HubSpot, managing marketing automation, lists, workflows, forms, landing pages, customer journeys, drip campaigns, reporting, and data hygiene.
• Support integrations between HubSpot, attribution tools, and third-party technologies to ensure accurate lead capture, system synchronization, lifecycle tracking, and reliable marketing data.
• Maintain and optimize Nautilus’s website and landing pages by updating content and metadata, improving UX/UI, supporting SEO and AEO best practices, and increasing traffic, engagement, and conversion.
• Work across teams (i.e., sales, policy, origination, customer care) to understand customer needs.
• Create and adapt digital marketing assets using Adobe Creative Suite, Canva, HubSpot, and other tools, including emails, landing pages, forms, ads, customer education materials, and campaign collateral.
• Monitor, analyze, and report on campaign, website, and funnel performance using HubSpot, Google Analytics, Google Search Console, UTM tracking, paid media dashboards, and social media analytics; provide actionable recommendations to improve traffic, engagement, attribution confidence, and ROI. GA4 certification preferred.
• Support lifecycle communications across email and SMS, including audience segmentation, compliance-aware execution, performance tracking, and campaigns designed to increase conversion and engagement with the end goal of improved retention.
• Help manage marketing projects, campaign calendars, prioritization tools, documentation, and standard operating procedures to ensure cross-functional work is delivered on time, within scope, and aligned with Nautilus business priorities.
• Collaborate with internal and external teams to support market launches, customer education, subscriber acquisition, retention, and brand-building efforts across Nautilus’s community solar markets.

Requirements

• Bachelor’s degree in marketing, communications, business, digital marketing, or a related field.
• 5+ years of digital marketing experience, preferably in consumer-facing industry.
• Hands-on experience administering HubSpot, including workflows, lists, forms, landing pages, customer journeys, drip campaigns, reporting, marketing automation, and data hygiene.
• Experience with data cleansing, list hygiene, deduplication, field standardization, and maintaining accurate marketing database records.
• Experience maintaining websites and landing pages, including HubSpot CMS or similar content management tools.
• Working knowledge of UX/UI principles, website usability, landing page testing, conversion rate optimization, and customer journey improvements.
• Strong understanding of SEO, SEM, and AEO fundamentals, including keyword strategy, on-page optimization, structured data and schema, search intent, answer-focused content, and performance measurement.
• Experience executing and reporting on paid and organic campaigns across Google, Meta, Reddit, or other digital advertising channels.
• Proficiency with Adobe Creative Suite and Canva; ability to create or adapt digital assets while following brand standards.
• Experience with Google Analytics 4, Google Search Console, UTM tracking, dashboard development, data visualization, and performance reporting.