Responsibilities

• Own day-to-day administration of HubSpot across Marketing, Sales, and Service hubs
• Build and maintain workflows, automations, lifecycle stages, lead routing, and data structures
• Create and manage dashboards and reporting for marketing performance, pipeline, and conversion metrics
• Identify issues or gaps in the system and implement improvements
• Support and improve lead lifecycle management from first touch through sales handoff
• Maintain clear definitions for lifecycle stages, handoffs, and funnel metrics
• Ensure accurate attribution and reporting across campaigns and pipeline
• Partner with marketing and sales teams to improve conversion rates and process efficiency
• Maintain CRM and marketing database health, including data hygiene, deduplication, and field structure
• Support integrations between HubSpot and other systems such as NetSuite, analytics tools, and sales platforms

Requirements

• 5–8 years of experience in marketing operations, revenue operations, or similar roles
• Strong hands-on experience with HubSpot (workflows, automation, reporting, lifecycle management)
• Experience supporting CRM integrations and working across systems (NetSuite experience is a plus)
• Strong analytical mindset with experience building reports and interpreting funnel and pipeline metrics
• Comfortable working cross-functionally with marketing, sales, and operations teams
• Detail-oriented with a focus on data accuracy and process consistency
• Builder mindset with a willingness to execute and improve systems directly

Preferred

• NetSuite experience is a plus

Benefits

• Benefits: Medical, dental, vision, 401(k), paid time off