Responsibilities

• Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Caremark and Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
• Manage trafficking of marketing campaigns within Caremark and Aetna content approvals ecosystems – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
• Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.
• Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.
• Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed
• Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
• Manage Pod finances and other reporting/dashboards
• Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”
• Synthesize learnings from "test & learn" marketing experiments on a regular basis
• STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment

Requirements

• 2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)
• 2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience
• Bachelor's Degree or equivalent work experience
• Anticipated Weekly Hours: 40
• Time Type: Full time

Preferred

• Degree or coursework in Marketing
• Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred
• Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus
• Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key
• Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment)
• Experience in the healthcare industry