Responsibilities

• Execute end-to-end marketing campaigns in Marketo, including email programs, webinars, nurtures, and batch campaigns
• Manage campaign setup, QA, and deployment to ensure accuracy and timeliness
• Partner closely with Demand Generation, Content, and Web teams to bring campaigns to life
• Maintain and optimize lead lifecycle processes, including lead routing, scoring, and lifecycle stages
• Monitor and troubleshoot sync between Marketo and Salesforce to ensure data accuracy and consistency
• Support list segmentation, data hygiene, and enrichment efforts to improve targeting and performance
• Refine and document operational processes to improve efficiency, scalability, and repeatability
• Assist in building and maintaining reporting frameworks for campaign performance and attribution
• Identify opportunities to improve automation and reduce manual effort across marketing programs

Requirements

• You are highly detail-oriented and take pride in executing campaigns with precision and accuracy
• You are naturally curious and enjoy improving processes and finding more efficient ways of working
• You collaborate effectively across teams and build strong working relationships with stakeholders
• You are comfortable managing multiple projects and priorities in a fast-paced environment
• You think critically about data and understand how it impacts campaign performance and reporting
• You have in-depth knowledge building and managing campaigns in Marketo and Salesforce
• Your background includes executing marketing campaigns, managing lead lifecycles, and supporting demand generation efforts
• You have familiarity with lead scoring models, segmentation strategies, and marketing automation best practices
• You are comfortable troubleshooting system issues and understanding how data flows between platforms
• You are knowledgable working with marketing data, reporting, and campaign performance analysis
• You are a Marketo Certified Expert or have minimum 4 years working hands-on in Marketo