Responsibilities

• Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
• Activates vendor relationships for the benefit of the Company and our brand.
• Adapts departmental plans and priorities to address agility, resource and operational challenges.
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
• The Marketing Operations Manager serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations.
• This role is responsible for configuring, managing, and optimizing workflows, templates, user access, and data structures to ensure reliable execution and a consistent user experience.
• The position oversees sales enablement platforms to keep content organized, current, and easily accessible, supporting content tagging, versioning, and usage tracking to drive adoption and effectiveness.
• The role also tracks and reports on marketing program performance across channels, analyzing engagement metrics to identify trends, optimization opportunities, and actionable insights that improve outcomes.
• In close partnership with the marketing automation manager and cross-functional sales, marketing, and enablement teams, the Marketing Operations Manager strengthens alignment and feedback loops to continuously enhance marketing performance.

Requirements

• Bachelorans degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Effective verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• Experience working with Seismic (strongly preferred)
• Experience working with Salesforce / Salesforce Marketing Cloud
• MBA or equivalent markers of high achievement are a plus
• Experience working with brokerage (strongly preferred)

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law