Responsibilities

• Develop and execute integrated marketing campaigns to promote products and services, driving member acquisition and retention.
• Translate brand strategy into effective omnichannel marketing plans.
• Lead the development and execution of marketing initiatives across social media, email, SEO/SEM, and digital platforms (paid and organic).
• Manage and mentor the marketing team, supporting professional development and daily execution of objectives.
• Collaborate cross-functionally to build and optimize marketing systems and channel performance.
• Conduct market research and analyze trends to identify growth opportunities and competitive positioning.
• Track and analyze campaign performance, adjusting strategies to maximize ROI.
• Oversee website content management and ensure a consistent, user-friendly brand experience.
• Monitor competitors to identify gaps and opportunities in product and service offerings.
• Maintain brand consistency across digital and physical touchpoints.

Requirements

• Bachelor's degree in Marketing or a related field (or equivalent experience)
• 5+ years of marketing experience
• 3+ years of experience within a financial institution preferred
• 1+ year of leadership experience
• Strong knowledge of marketing regulations within the financial industry
• Proficiency in Microsoft Office 365 (SharePoint, Teams, Word, Excel, Outlook, PowerPoint)
• Experience with digital marketing, web design, social media, and print media
• Excellent verbal and written communication skills
• Strong analytical skills with the ability to interpret market data and trends
• Proven ability to lead, train, and motivate a team

Benefits

• Competitive wages
• Career Growth / Robust Training Program
• Work Life Balance
• Top quality health insurance (Full Time)
• Paid Time Off (accrued and available for use immediately)
• Paid holidays
• Banking hours / Closed on Sunday’s
• Tuition Reimbursement
• Employer Provided Retirement Benefits
• 401(K) Plan