Responsibilities

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Build and execute the launch day run-book.
• Manage review cycles at key project milestones.
• Own the operating system of the marketing team, maintaining rhythm, roadmap, and workflows for eight specialists.
• Run the marketing team operating cadence, including weekly status meetings and sprint planning.