Responsibilities

• Own campaign hierarchy and structure: Build and maintain a clean, consistent campaign hierarchy in Salesforce (and connected tools) so every initiative, a single webinar, a third-party event, a sponsorship, a paid campaign, rolls up correctly into its parent program and ultimately into channel and pipeline reporting.
• Enable campaign-level analytics: Make sure every campaign is structured and tagged so its performance can be isolated on its own or rolled up to the program level. Partner with RevOps and the Data Analytics team on how those metrics get modeled and presented, so at any given point we know exactly which campaigns are driving pipeline and which aren\'t.
• Own the martech stack: Administer and continuously improve our marketing technology stack (CRM, marketing automation, enrichment, intent data, BI/analytics tools), keeping tools integrated, clean, and trusted.
• Manage the marketing ops budget: Monitor spend across tools, campaigns, and vendors; ensure initiatives are delivered on time and within budget; and flag cost-effectiveness issues before they become a problem.
• Improve speed-to-lead: In close partnership with RevOps, design, implement, and iterate lead scoring models and routing logic so the right leads reach the right rep as fast as possible.
• Partner with RevOps: Be marketing\'s counterpart to RevOps on funnel definitions, handoffs, SLAs, and data hygiene across the lead-to-opportunity process.
• Support regional marketing leadership: Work closely with regional marketing directors, alongside RevOps and the Data Analytics team, to make sure each region has the dashboards and reporting it needs for visibility into pipeline, funnel performance, and campaign impact.
• Drive data integrity: Own the data model connecting marketing systems to Salesforce, and Hubspot, ensuring consistent fields, campaign attribution, and reporting logic across the funnel.
• Enable the marketing team: Act as the go-to person for marketing systems and reporting questions, training the wider team on tools, processes, and self-serve dashboards.