Responsibilities

• Serve as the primary HubSpot administrator, the platform architecture, user management, and day-to-day operations.
• Be the counterpart to the Salesforce Administrator—collaborating on integration design, data architecture, and cross-system workflows.
• Build, maintain, and optimize workflows, lead scoring models, lifecycle stages, contact/company properties, and list segmentation.
• Manage and continuously improve HubSpot’s email, landing page, and form infrastructure to support campaign execution at scale.
• Maintain a clean, well-documented HubSpot instance—establishing naming conventions, folder structures, and change management practices.
• Evaluate and implement HubSpot product updates and new features that can improve marketing efficiency and data quality.
• Provide recommendations for data-driven marketing strategies based on insights and analysis.
• Analyze marketing KPIs to ensure performance against objectives and identify trends and areas for improvement.
• Conduct in-depth analysis of campaign performance, prospect behavior, the ABM, and MQL to SQL journey, and market trends to inform strategic marketing decisions.
• Support the selection and implementation of marketing tools and platforms for executing marketing functions and analysis.

Requirements

• 5+ years of hands-on HubSpot administration experience—workflows, lead scoring, lifecycle stages, email, forms, landing pages, and reporting.
• HubSpot certifications a plus (Marketing Hub, Operations Hub, or Marketing Software).
• Deep familiarity with HubSpot’s native Salesforce integration—including sync configuration, field mapping, inclusion lists, and troubleshooting.
• Experience building and managing nurture programs, behavioral triggers, and smart segmentation in HubSpot.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in data analysis tools
• Excellent reporting skills with the ability to create clear, concise, and visually appealing reports and dashboards and presentations.
• Strong communication skills, capable of presenting data-driven insights to both technical and non-technical stakeholders.
• High attention to detail with a commitment to accuracy and data integrity.
• Strong problem-solving skills with the ability to identify issues and develop effective solutions.

Preferred

• HubSpot certifications a plus (Marketing Hub, Operations Hub, or Marketing Software).
• EdTech experience a plus
• Knowledge, experience, and an overall curiosity leveraging artificial intelligence (AI) for optimization of marketing and business practices.

Benefits

• We offer a comprehensive and competitive benefit package that includes but is not limited to medical/dental/vision coverage, 401k plan with matching, Long and Short-term disability and Life insurance, Employee Assistance Program, Flexible Spending & Health Savings accounts, and health, wellness, and professional development benefits.