Marketing Operations Manager

USA (Remote)

$96K/yr – $126K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own marketing operations and governance for a multi-site real estate marketing function, with primary ownership of lead management, data integrity, and cross‑channel campaign delivery.

  • Marketing Operations & Governance: design workflows, standards, and tooling to scale campaigns.
  • Campaign Execution & Alignment: coordinate cross-functional teams and agencies to deliver integrated programs on time and on budget.
  • Data, Analytics & Optimization: own tracking, KPIs, reporting, and actionable insights to lift conversions and ROI.

Job Description

  • Marketing Operations & Governance: design workflows, standards, and tooling to scale campaigns.
  • Campaign Execution & Alignment: oversee integrated campaigns across digital, email, SEO, and local channels with cross-functional coordination.
  • Lead Management & Lifecycle: own lead flow, scoring, segmentation, routing, and lifecycle marketing improvements.
  • Data Integrity & Analytics: manage tracking, reporting, and KPI monitoring across GA4, CRM, and marketing automation.
  • Performance Optimization: define goals, timelines, budgets, and success metrics to drive on-time delivery and ROI.
  • Agency & Vendor Management: supervise external partners to ensure strategy alignment and quality.
  • Tools & Tech Stack: oversee CRM, marketing automation, analytics, and ensure seamless integrations.
  • Cross-Functional Partnership: align marketing with operations and sales for a strong customer experience.
  • Budget & Resource Allocation: collaborate with leadership and finance to optimize spend and outcomes.
  • Governance & Standards: establish best practices and governance across the marketing organization.
The Inland Real Estate Group of Companies logo

The Inland Real Estate Group of Companies

The Inland Real Estate Group of Companies, Inc. (“Inland”) is one of the nation’s largest commercial real estate and finance groups. With more than 50 years of integrity, expertise and innovation in the industry, Inland is a business incubator that specializes in creating, developing and supporting Inland member companies that provide real estate and real estate-related services. With an industry leading track record of results, Inland member companies cumulatively employ more than 1,000 people nationwide. To date, Inland has acquired more than $48 billion in commercial real estate and owned and managed hundreds of millions of square feet of commercial property and over 84,000 apartment units in 49 states. Inland also has the distinction of being the 2009, 2014, and 2017 Better Business Bureau Torch Award Winner for Ethics in the Marketplace. For more information, visit www.inlandgroup.com.

Founded in 1967
Oak Brook, Illinois, USA
655 employees (31 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
28.4%
Direct
56.8%
Referral
5.6%
Social
8%
Paid
1.1%

Headcount Trend

Current headcount: ~659

Marketing Team

Marketing Team Size
31 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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