Responsibilities

• Own the day-to-day management and optimization of our HubSpot Marketing Hub
• Build and maintain lists, segmentation logic, and data structures to support targeted campaigns and lifecycle marketing
• Create and optimize automated workflows triggered by user behavior to generate emails, tasks, event registrations, reminders, and internal notifications
• Partner with Enrollment and Business Development teams to ensure lifecycle stages, handoffs, and automation align with the full funnel
• Build, test, and deploy marketing emails within HubSpot
• Develop nurture programs and behavior-based campaigns to improve engagement and conversion
• Implement personalization and smart content strategies to deliver more relevant user experiences
• Manage and optimize website content within the HubSpot CMS
• Conduct regular audits to ensure performance, accuracy, SEO alignment, and conversion optimization
• Build and maintain landing pages using dynamic content, smart rules, and progressive profiling

Requirements

• 4+ years of experience in Marketing Operations, Revenue Operations, or a similar systems-driven marketing role
• Deep hands-on experience with HubSpot is strongly preferred; however, candidates with advanced experience in comparable marketing automation and CRM ecosystems and a demonstrated ability to translate that expertise into HubSpot will be considered.
• Deep hands-on experience (Marketing Hub and CMS), including: Workflows and automation; List segmentation; Email builds; Landing pages; Reporting and dashboards
• Strong understanding of marketing funnels, lifecycle marketing, and lead management
• Experience implementing A/B testing and conversion rate optimization strategies
• Proficiency in marketing analytics and performance reporting
• Experience supporting paid media, SEO, and webinar/event infrastructure from an operations standpoint
• High level of comfort working in a data-driven environment

Preferred

• Experience in healthcare, med-tech, education, or other highly regulated / high-consideration industries
• Familiarity with AEO (Answer Engine Optimization) and modern search strategies
• Experience with CRM integrations and data architecture
• Basic knowledge of HTML/CSS for email and landing page customization
• Experience working closely with Admissions, Sales, or Revenue teams