Responsibilities

• Annual marketing budget stewardship, including forecasting, pacing, allocation, reallocation and reporting
• Campaign and project prioritization and sequencing across marketing initiatives
• Revenue and attendance performance management in partnership with internal teams and agency partners
• Campaign performance reviews, dashboards, reporting and optimization recommendations
• Workflow standards, approval gates, SOPs and project management systems as the single source of truth for campaign planning and execution
• Agency and vendor relationships, including scope, performance expectations, reporting cadence and accountability
• Cross-functional alignment with revenue-generating departments, leadership and internal project teams
• Supervision, direction and development of marketing execution staff
• Recommendations to the VP on tradeoffs, budget constraints, resource capacity, timing and revenue risk

Requirements

• 8+ years of experience in marketing operations, performance marketing, revenue-focused marketing or integrated campaign management
• Proven experience managing budgets of $1 million or more tied to revenue, attendance, paid media or performance outcomes
• Strong understanding of paid media, campaign strategy, marketing analytics, integrated campaign planning and budget optimization
• Experience building dashboards, analyzing data and translating insights into clear decisions and action
• Experience leading cross-functional initiatives, managing competing priorities and enforcing workflow discipline across teams

Preferred

• Advanced proficiency with project management tools, campaign reporting, dashboards, spreadsheets or analytics platforms
• Experience managing direct reports, media agencies, performance agencies or agency contracts
• Experience making prioritization decisions when resources, timelines and stakeholder expectations compete
• Strong judgment, direct communication and the ability to make decisions with incomplete information
• Ability to hold internal teams and external partners accountable to outcomes
• Commitment to inclusion, collaboration and a healthy team culture