Responsibilities

• Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions.
• Identify inefficiencies in processes and workflows and contribute to designing improved solutions.
• Provide recommendations to optimize email and nurturing campaigns based on performance insights.
• Ensure continual enhancements of marketing operations efforts across the region.
• Oversee marketing technology throughout the funnel - from campaign to lead to sales - with strong understanding of all foundational Marketo programs.
• Build and manage Captello event forms that accurately map to Marketo, ensuring clean data flow, compliance alignment, and seamless integration with downstream workflows.
• Maintain UTM governance and ensure accurate routing into channel programs to support attribution and reporting.
• Ensure accurate SFDC campaign association, member status alignment, and influence tracking through proper program structure and data flow.
• Partner with regional marketers, Sales Operations, and global MOps to ensure alignment on campaign strategy, data requirements, and operational execution.

Requirements

• Minimum 6 years’ experience in marketing
• Minimum 3 years’ hands-on experience with marketing automation platforms (preferably Marketo)
• Deep understanding of marketing automation strategy, campaign creation, and program execution
• Demonstrated ability to perform QA on campaigns, data flows, and integrations to identify root causes and recommend solutions
• Experience analyzing campaign performance and recommending optimization strategies for email, nurtures, segmentation, and user flows
• Experience contributing to and upholding operational governance, including naming conventions, documentation, and compliance standards
• Experience collaborating with global or cross-functional teams to align on processes, standards, and campaign requirements
• Strong time-management skills with the ability to prioritize multiple projects simultaneously
• Clear, effective communication skills to align with internal stakeholders on campaign requirements, timelines, and deliverables
• Working with CRM and martech integrations (e.g., Salesforce, Captello) and understanding how data flows between systems