Responsibilities

• Own and improve lead routing workflows, including routing logic, SLAs, data quality, and handoff reliability.
• Manage lead and marketing operational improvements across Salesforce, HubSpot, and the broader GTM tech stack.
• Audit CRM and enrichment data to keep systems clean, accurate, and useful.
• Reduce manual work through better workflows, automation, documentation, and QA.
• Evaluate and help roll out new tools that make the marketing tech stack simpler and more scalable.
• Partner with Sales and RevOps to evolve systems as the business grows.
• Support recurring and ad hoc Marketing reporting, including QBRs, campaign analysis, marketing team requests, and KPI dashboards.
• Improve visibility into pipeline and funnel performance by troubleshooting data discrepancies, refining attribution, and surfacing insights.

Requirements

• 4+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems roles at B2B organizations.
• Strong hands-on experience with Salesforce and HubSpot, including workflows, data hygiene, and system troubleshooting.
• Experience managing or improving lead routing processes, including routing logic, SLAs, ownership rules, and handoffs.
• Experience with B2B funnel reporting, pipeline visibility, conversion tracking, or performance analysis.
• A strong execution mindset, with the ability to prioritize, document, and improve systems in a fast-moving environment.
• Strong attention to detail and clear cross-functional communication skills.
• A curiosity for using AI workflows to improve marketing operations.

Preferred

• Advanced reporting experience across attribution, campaign performance, funnel analysis, or multi-touch pipeline visibility.
• Experience turning GTM data into clear business insights for QBRs, board reporting, or executive reviews.
• Hands-on experience with LeanData, RevenueHero, 6sense, HockeyStack, ZoomInfo, or similar GTM tools.
• A track record of using automation or AI tools to reduce manual work and improve operational consistency.