Responsibilities

• Own and continuously optimize the marketing operations function, from planning through execution and measurement
• Build andmaintainfunnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
• Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
• Monitor BDR performance and support the team through analytics, reporting, and compensation insights
• Support annual and quarterly planning with data‑backed insights and forecasts
• Own and administer the marketing tech stack, including HubSpot andSalesloft, providing ongoing support and enablement
• Partner with Sales andRevOps to align on lead management, scoring, routing, and SLAs
• Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports,maintaindata hygiene, and support integrations
• Ensure data integrity, compliance, and operational best practices across systems
• Develop best practices andmaintainSOPs for deploying multiple, multi‑channel campaigns effectively

Requirements

• 5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
• Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
• Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
• Experience in B2B SaaS or subscription‑based businesses
• Strong analytical skills witha track recordof translating data into actionable insights
• Proven ability to partner cross‑functionally with Marketing, Sales,RevOps, and Product
• Experience inGovTech, LegalTech, or other regulated B2B environments
• SQL, BI tools, or advanced analytics experience

Preferred

• at least 2 years of Marketing Operations experience preferred
• working knowledge of Salesforce strongly preferred
• Familiarity with ABM tools, intent data, and multi‑touch attribution