Marketing Operations Manager, Automation (Fractional - Remote) at RevOpsforce | USA

RevOpsforce

Marketing Operations Manager, Automation (Fractional - Remote)

USA (Remote)

Salary Not AvailableSenior Level7+ years expContract

Posted 4 months ago

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Job Summary

Drive Pardot/Account Engagement and Salesforce-aligned marketing automation for a fast-paced B2B RevOps team.

Must-have: 7+ years in marketing operations with hands-on Pardot and Salesforce experience.
Standout: Strong data hygiene, lifecycle management, and cross-functional RevOps collaboration.

Job Description

Responsibilities

Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
Translate defined business requirements into scalable Pardot and Salesforce functionality.
Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.
Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.
Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.
Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.
Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.
Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.
Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot.
Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge.
Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog.
Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.

Requirements

7+ years of experience in marketing operations or marketing automation, with significant hands-on experience in Pardot / Marketing Cloud Account Engagement.
Strong expertise in Salesforce and its integration with marketing automation workflows.
Demonstrated success building and optimizing lead management processes, scoring models, nurtures, and campaign automation in fast-paced B2B environments.
Experience troubleshooting sync, tracking, routing, and attribution issues across marketing and sales systems.
Strong understanding of database management, data hygiene, enrichment, deduplication, and lifecycle operations.
Ability to work from an existing strategic direction and convert priorities into fast, high-quality execution.
Comfort operating as both builder and advisor, with the judgment to recommend improvements without requiring a lengthy discovery phase.
Excellent communication skills and the ability to translate technical platform concepts into clear business recommendations.
Highly organized, self-directed, and able to manage multiple priorities with speed and precision.
Pardot / Account Engagement and Salesforce certifications are strongly preferred.
Experience with tools such as ZoomInfo, Google Tag Manager, and other common go-to-market technologies is preferred.

Preferred

Experience with tools such as ZoomInfo, Google Tag Manager, and other common go-to-market technologies is preferred.
Pardot / Account Engagement and Salesforce certifications are strongly preferred.

RevOpsforce

At RevOpsforce, we are not just operators—we’re builders of next-generation go-to-market systems.We partner with enterprise SaaS companies and PE-backed organizations to architect, implement, and optimize scalable GTM infrastructures. Our team of expert RevOps and MarketingOps professionals bridges the gap between strategy and execution—combining deep technical acumen with agile delivery to drive measurable outcomes.What Makes Us Different:Execution-First, Strategy-Backed – We move fast, build lean, and align tightly with your strategic goals. From system design to process automation, we turn vision into operational reality.AI-Native Solutions – We embed AI across the GTM stack—from lead routing and campaign execution to performance analytics—helping teams unlock capacity, reduce costs, and improve decision velocity.Fractional Expertise, Full Accountability – Whether augmenting in-house teams or owning an entire workstream, we offer flexible, high-impact talent that integrates seamlessly and delivers from day one.Transparency + Efficiency by Design – Our project-based model provides cost-effective access to best-in-class RevOps talent with radical transparency in scope, pricing, and performance.

Founded in 2022

Austin, Texas, USA

13 employees (2 in marketing)

revopsforce.com